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    Currently, the Crest brand lives in an overwhelming sea of products, all fighting for attention. The rebrand takes a step back to more individual… Read More
    Currently, the Crest brand lives in an overwhelming sea of products, all fighting for attention. The rebrand takes a step back to more individually address Crest as a friend, a confidant and a member of the family. Taking inspiration from the established brand language of their mouthwash bottle, the rebrand fuses humanistic and new visual cues to stand out among the crowd.conversation with the product, not simply cleaning their teeth. Crest is a friend, a confidant—a member of the family. Read Less
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Featured on The Dieline
Currently, the Crest brand lives in an overwhelming sea of products, all fighting for attention. The rebrand takes a step back to more individually address Crest as a friend, a confidant and a member of the family. Taking inspiration from the established brand language of their mouthwash bottle, the rebrand fuses humanistic and new visual cues to stand out among the crowd.