Fisher Cod Liver Oil - Student Project

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Fisher Cod Liver Oil

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The packaging of Fisher Cod Liver Oil is specially designed for kids in order to help them understand the functions of nutrition and encourage them to drink it regularly as well. Using the simple, vivid icons to represent nutrients can draw kids’ attention, plus integrate with game – ‘Ladders’ can help kids easier to memorize. On the back of the box, there is a ‘Poking Calendar’ for kids to count the dates of drinking cod liver oil within a month. Kids can just poke out the dates according to the numbers which are placed randomly.

Icons

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4 key elements have been selected and represented as icons, all of them represent the nutrients which could be found in Fisher Cod Liver Oil. Using the icons can draw the consumers' attention and show them the nutrients are related to these body parts. They were especially designed for kids since some of them do not have the concept of nutrition.

Poking Calendar

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It is used as a tool for helping children count the date that they have drunk the cod liver oil. Using this interesting calendar to keep it as a habit in order to remind children drink it regularly within a month. Kids can just poke out the date according to the numbers which are also placed randomly.

Ladders

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Let the kids match the right nutrients by playing the LADDERS, draw the paths on the ladders in order to pair up some parts of body with the nutrients. Games can help children much easier to memorize the function of nutrition and build up a concept.

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Project Contribution
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The work was featured on : Graphics For Kids (Sandu Publishing)