Getting regular eye exams is a chore most would ratheroverlook. These ideas for LensCrafters serve to remind viewers that squintingthrough their day is an irrational option.

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By luring users into an impromptu eye exam, theirimage is uploaded to a site where they can browse a wide selection of framesbefore virtually trying them on. Then visitors can download an app that turnstheir phone into a mobile phoropter, giving them an instant eye exam.