GRAND FERDINAND
 
blessed with beauty.
 
Florian Weitzer is a hotelier with a vision. With his meanwhile fifth hotel, he has proven it once again – directly on Vienna’s Ringstraße. Tying in with an era where nothing was more important than the good life itself, he has given an architectural gem from the 1950s a historically Viennese touch and shaped it into his Grand Ferdinand. Freed from forced flashbacks and modeled after the ideal of Florian Weitzer, Grand Ferdinand celebrates tradition by moving forward, not by looking back.
 
Furnished and endowed with designer pieces from Lobmeyr, Gubi, Augarten Porzellan, or the Wiener Silber Manufactur and an exclusive club including a rooftop pool, the new hotel meets only the highest expectations.
moodley brand identity carried on this graceful approach in the positioning and branding process – with individuality as the primary premise, a touch of Viennese charm and a deeply Austrian claim: Blessed with beauty.
 
branding
Credits
 
Client: Weitzer Hotels Betriebsges.m.b.H
Creative Direction: Mike Fuisz
Art Direction: Sabine Kernbichler
Graphic Design: Sabine Kernbichler, Marie Pierer, Viktoria Hohl
Text: Andreas Kump, Andreas Leitner
Photography: Michael Königshofer
Project Management: Laura Kalcher
Director Digital: Birgit Taucher
Web Development: Stefan Wenger, Sissi Bieber
Social Media: Laura Kalcher, Mariana Romero-Palma, Susanne Münzer
Grand Ferdinand - Branding
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41,133
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Published:

Grand Ferdinand - Branding

Florian Weitzer is a hotelier with a vision. With his meanwhile fifth hotel, he has proven it once again – directly on Vienna’s Ringstraße. Tying Read More
3,418
41,133
180
Published: