Objective:
This project aims at creating a light source, specifically designed for domestic homes. The intent of this project is to explore the possibility that a light may be the solution that can address different gaps or needs in a domestic environment.
Process and Methods:
As an exploratory project, the research was widespread at the start to be able to arrive at a design direction or a design brief. The process was divided into stages with defined objectives for each stage. (See the full process chart below)
Few methodologies followed were: Targeted digital surveys, Face-to-face surveys, Observational research, Focus group discussions, Picture cards, etc.
Challenges:
A key insight during the research phase was that domestic lights are mainly designed only for the functional needs even though consumers choose lights based on emotional sensibilities. There arises a clear direction to develop lighting solutions that invites people to experiment both emotionally and functionally
Strategic Solution:
To address the challenge, further primary research was undertaken to better understand emotional and functional aspects of domestic lighting. The research showed a gap in the market for surreal or illusive lights being developed for homes and personal spaces. The strategy was to develop lights that would be abstract illusions. Illusions make people think of what's beyond the realm of possibility. It makes us feel like we have more control over our lives than we really do. The human mind is designed to look for patterns, to identify connections between life’s experiences. People like to see something unusual and out of the ordinary as it distracts their mind from the truth. Design guidelines were set to convert the chosen direction into actionable concepts for the development of Illusive Lights
