Born from the love of travel, celebrating life's little joys and pure creative expression, Vancouver fashion retailer Middle Sister needed a personality to match a strong creator-adventurer archetype. A gestalt bird icon celebrates adventurous spirit while the refined type face speaks elegance. A soft yet vibrant ballet pink was dedicated as the brand’s signature colour. We hand rendered three unique patterns, each with a distinctly painterly style to adorn each of the brand assets from the interior lining of the shopping bag, the hangtag, business card and gift certificate.
Custom sized shopping bags in two sizes were created using double thick paper stock to avoid show through of the vibrant interior graphics, custom dye dipped handles were create and the logo was foil stamp embossed on the front, all to create an extremely tailored presence.
Logo - image mark
Design of Shopping Bag - two sizes, two unique dielines
Double thick business cards with copper gilded edge stamping
Awning Graphics & Light Box
Sandwich Board Graphics
Middle Sister fashion retail and brand packaging. Tripple thick, copper gilded edge business cards. Art Direction and Photography styling. Designed in Vancouver, Canada by arithmetic.
Double thick, copper gilded edge business cards. Front displays tonal animal dot print that was created custom for Middle Sister, adored with a copper foil logo hot stamp.
Hangtag design for fashion retail showcasing custom copper eyelet and matching custom copper safety pin, looped together through a custom dye dipped Pantone cord ordered specially for Middle Sister. The two cards are heavy weighted card stock and when swivelled reveal a sentimental message for the consumer.
Custom animal dot print designed for the feature wall behind the cash desk. The custom logo was cut out of copper and affixed on raised pegs.
Custom logo design and cut out of copper for feature wall in fashion shop Middle Sister.
Middle Sister fashion retail design, branding and packaging. Illustrations, pattern design, bag design, hangers, clothing tag design, logo design, feature wallpaper design, store retail experience design. Art Direction and Photography styling.
Designed in Vancouver, Canada by arithmetic.