School Project: Visual Identity for 4 Letter Word.Co (fictional) in Fundementals of Creative Development Class
Client: National Education Association
Designer: Cherie Chan
All Rights Reserved
4 Letter Word.Co is a fictional company created for a campaign under the same name for National Education Association.
Parents have a general lack of awareness of how their swearing habits impact their children. 4 Letter Word.Co creates a cartoon character called FixxRex and a series of extensional creative executions to urge parents to limit their swearing in front of their children.