What to Expect is the #1 pregnancy app on iOS, one of the top 5 highest user ratings in the entire health and fitness category. I led design and launched the iPhone, iPad, Android, and Apple Watch Universal Apps for a brand with monthly reach over 11MM unique vistors, app portfolio with over 1MM monthly active users and 1.4MM installs per year. Both have grown more than 60% in the last 2 years. Our apps are highly engaging; bringing users back 14x per month.