Be Sure! Campaign for Sheffield City Council.
The Be Sure! Campaign was created to help reduce teenage pregnancies within the Sheffield area of the UK. As this is a delicate subject, the idea was to create a personal information pack which would be handed out in strategic areas. The pack consists of 6 postcards that try to communicate with the teenagers in personal and non-patronising manner. This was achieved by simply asking the question are you 'sure' you are making the correct decision and are you 'sure' you know the facts. The aim of the postcards was to get the teenagers to visit the website where they can find out all the information they need about teenage pregnancy.
The Be Sure! Campaign was created to help reduce teenage pregnancies within the Sheffield area of the UK. As this is a delicate subject, the idea was to create a personal information pack which would be handed out in strategic areas. The pack consists of 6 postcards that try to communicate with the teenagers in personal and non-patronising manner. This was achieved by simply asking the question are you 'sure' you are making the correct decision and are you 'sure' you know the facts. The aim of the postcards was to get the teenagers to visit the website where they can find out all the information they need about teenage pregnancy.
