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Farberware is reasonably priced cookware with a reputation for strength and durability. This campaign conveys the message of durability by showing young men at different times in their lives and how they interact with Farberware. From the little kid banging on the pots, to the college-bound kiddo enjoying his favorite meal, to the befuddled Casanova, Farberware remains a constant. It's the kind of cookware you can have when they're young, and then send them off with when they leave the nest. The visuals were created by art director Hayley Brearton.