With Sea Witch being a new company, an objective of equal priority for this project was to establish their visual brand with these entry level products. The company sees themselves as conscientious and thoughtful while also projecting optimism and enjoyment. Lakuna Design chose saturated, flavor-centric colors to help the product appear upbeat. Abstract sea life illustrations were then added for visual play. The combined result feels fun without being frivolous or tongue-in-cheek.