Marketing collateral publishing infrastructure
I determined that the extensive bill of materials would need to be produced in a manner that would give the marketing team total control of the content, and be flexible enough to allow us to make quick updates to the collateral as new features were released or new information became available.
We requested that the resulting system be delivered as Microsoft Word templates so that anyone on the marketing team would be able to produce and maintain the accuracy of collateral without special skills in Adobe products. Once the content was finalized in Word, I established a workflow of publishing to PDF with a consistent file naming convention, and established an intranet site for the field to download collateral on demand.
The system was so well-designed, we retained the structure and key elements of the template when we evolved to the next generation of product identity as Microsoft Tellme.
Design of original Tellme template: SALT branding
Design of new Microsoft Tellme template: Allison Levenson