The challenge here was to create a catalogue that was both engaging and flexible. Some pages would have as little as 10 items, while some would have as many as 50.
Nearly all pages had a full width product highlight area
Full 12 column grid was used across the entire document for consistent and flexible styling of pages
Over 25 images where shot for use as full or quarter page feature shots
An example of the work that went into photoshopping the images
Poster & Price ticket created as marketing material
Overall the sales from the catalogue almost doubled, which was a result the customer was very happy with.
