Develop the new logo system and visual identity
The General Association of Zhejiang Entrepreneurs (浙商总会 / GAZE) is to: The mission of the organization is to unite all Zhejiang entrepreneurs/businessmen who has been spread to all over the world and to promote the communication and cooperation among them. It is also set to promote the spirit of Zhejiang entrepreneurs/businessmen by holding different conferences, forums and events in different countries. Zhenjiang has many elite entrepreneurs/businessmen all around the globe. Cooperative with others who share the same hometown, the same cultural background and sprit, will enhance strength of organization as whole as well as beneficial for individual entrepreneurs/businessmen who belong to the association.
4 Metaphors of the Symbol
The newly formed The General Association of Zhejiang Entrepreneurs (浙商总会 / GAZE) logo design features tradition of Chinese culture, and the unity of the association’s members, and innovations brought by integration of those two. 4 metaphors are applied to address such brand concept.
Art direction and design: Hiromi Maeo
Project management: Kayoko Tuchiya
Range of work: Visual Identity development