Martin Roesch's profile

Lululemon Commuter Collection and Insights

This was a special project request from Lululemon to create a Men's Commuter line. In addtion, they asked me to share some strategic insights I may have on the category from an outsiders perspective. The project spanned from inspiration through ideation, and on to design sketches with material in trim details called out.
Lululemon Commuter Collection and Insights
Published:

Lululemon Commuter Collection and Insights

This was a special project request from Lululemon to create a Men's Commuter line that included some strategic insights I suggested on the catego Read More

Published:

Creative Fields