Zdenka cheese rebranding

Zdenka Cheese packaging retro branding rebranding product identity

Visual Identity, Packaging
Designed in 2009

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CLIENT: Zdenka mliječni proizvodi d.d.

With its long tradition (from 1897), Zdenka is recognized as high quality cheese with unique flavor. It is a cheese for pleasure since it is natural, made of the finest domestic milk, and good for health. The task was to design packaging for Zdenka premium line of cheese and standard line of cheese. Packaging should define this cheese as high quality and traditional but at the same time for the modern market.

Packaging for Zdenka cheese is combination of retro branding and redesigned identity of Zdenka packagings. We decided to use company dark blue as the main color for the all lines of Zdenka packaging. That made a distinction on the market with unusual color treatment in that segment. All products have line design with dark blue and some other color depending of the line or product. That allows recognition of brand even when parts of cheese and packaging are cut on the sale point. In the premium line dark blue is combined with bronze, silver or gold.

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DESIGNED FOR: Tridvajedan agency
CREATIVE AND ART DIRECTION: Izvorka Jurić
DESIGN: Nikola Futač, Izvorka Jurić

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old brand

First task was the redesign of the Zdenka brand. Because of conventional target audience and a strong connection with the old brand over the years, redesign was to keep the existing basic form, main elements and colors.

redesign

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Packaging for Zdenka cheese with truffles is combination of paper and wood: special paper for wrapping the cheese, sticker on the back, the wooden box and paper wrapper around the box. The wooden box has silk print on the cover that was designed to look old fashioned. The paper materials are combination of retro branding and redesigned identity of Zdenka packagings.