I came up with the idea of Instagram persona for a recruiting startup InHiro: Sad Recruiter 

He regularly posts funny but bitter-sweet memes about his recruiter's life.

I am the creator of the everyday content and also created simple branding template which has brought us many organic and direct visits on our site. 

Results:

Thanks to this project we got very homogenous group of followers and lookalike audience (300K) - mostly recruiters and HR people who understood insiders' jokes. With FB and Google Adwords audiences we were able to target them more precisely. As a bonus we connected with important HR influencers who naturally shared our content.

 

Credits:
Client: InHiro.com
Character Illustrator: Maldo.me
Creative and content advisory: Lucia Kubinska
Strategy, Ideas, Graphics and Social media management, Blogging: Mirka Biel Kasanicka

FB and Google audience set up: Michal Stin