This product is targeted at the student market as the majority of them own either or both a phone and tablet and there was 18 million UK users in 2015 with a tablet of some form, which is increasing year on year.

 

The product uses natural materials, with oak, establishing it as an aesthetically pleasing product.

 

The unique shape and function of the product makes it admirable and appealling. Using the shape of the rest, the user is able to adjust the angle of the table to their choice.

 

The product was estimated at having a retail price of £7.49 making a £2.50 profit per item to which they could be batch produced as the quantity of materials, price, and time needed to produce were all considered.