Hank's Ice Cream and Grill
Corporate Design

Hank's Ice Cream and Grill is a company located in downtown Rochester. What makes them unique is the combination of an ice cream shop with a grill section. As a penguin for a character logo and pink in their main logo, I redesigned their company's brand by intergrating a family friendly atmosphere with a bit of an attitutde. Making mess fun, and turning the rules around, the company's one-of-a-kind branding ties with their one-of-a-kind business.