L A D I E S O F S P L E N D O R
Ladies of Splendor is a platform that provides a safe space for young women in leadership to get together, learn, share their stories and be empowered through training and mentorship. The organisation identifies young women with great leadership potential and equips them with the necessary skills and knowledge to help them find their voice and enable them to act as positive change-agents in society.
The visual identity needed to reflect the youthful, bold and innovative brand personality. The main visual elements are strong, stylised silhouettes of women that represent youth, power, attitude and confidence. Given that the project 'Ladies of Splendor' is based on identifying particular young women that stand out because of their potential for future leadership and decision-making skills, we emphasised the uniqueness of each woman through the use of bright colours, representing the various talents and personalities of the young women the organisation supports. Every woman has her own colour - her specific potential for a successful career in leadership. The playful female silhouettes and scattered geometric elements are balanced with strong, elegant typography and a restricted colour palette of white and cream, providing an air of sophistication and simplicity.
Credits:
Illustration: Marianna Orsho
Photography: Ladies of Splendor
Year: 2013
The Ladies of Splendor platform has been able to reach over 2000 young women leaders.
Over 50% high impact young women have been able to go through the 9-month intensive mentorship and leadership training.
Over 505 of them were absorbed into a one year political leadership development program by the National Democratic Institute of International Affairs.
Many of them have taken up leadership roles not only at the national level but also at the continental level.
