Brief: Communicate Vallelata's susteinability and raise awereness about the importance of respecting nature.
Concept: Nature reclaims her space.
Insight: In any other place like in the centre of Milan, we feel the lack of nature. It's our task trying to give her back the right spaces.
Idea: On the Earth Day, 22nd April, we'll launch a unique and catchy event to raise awereness about the theme of city nature.
Some billboards posted in the subway and all over Milan,
will tell about Vallelata environmental initiative.