Brief: Communicate Vallelata's susteinability and raise awereness about the importance of respecting nature. 

Concept: Nature reclaims her space.

Insight: In any other place like in the centre of Milan, we feel the lack of nature. It's our task trying to give her back the right spaces. 

Idea: On the Earth Day, 22nd April, we'll launch a unique and catchy event to raise awereness about the theme of city nature. 

Teaser invitation:
Nature reclaims her space. Find out where on 22 of April. 
Teaser invitation:
Nature reclaims her space. Find out where on 22 of April. 
Launch and commmunication of the event on digital platforms and social networks
Launch and commmunication of the event on digital platforms and social networks
The official communication of the event appears also on metro web site. 

Some billboards posted in the subway and all over Milan,
 will tell about Vallelata environmental initiative.

Finally a new gym.
Vallelata is active for the environment: she planted 50.000 new trees.
Vallelata is active for the environment: she planted 50.000 new trees.
Vallelata is active for the environment: she planted 50.000 new trees.
VALLELATA - Nature reclaims her space
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VALLELATA - Nature reclaims her space

"La natura si riprende il suo spazio" è un progetto di sensibilizzazione nei confronti di un tema di attuale importanza: la presenza della natura Read More
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