MITSUBACHI
Brand Identity
Mitsubachi is an Australian craft beer which uses a traditional Japanese recipe. The main ingredient in this beer is honey; in Japanese, ‘mitsubachi’ is the word for honey bee. Mitsubachi needed a visual identity that stood out from the other craft beers in the market. It needed to strike a balance between history, the craft of the beer and it’s premium quality.
The visual system works to capture the golden-hued colour and rich taste of the beer. The illustrations were based on ancient Japanese wood carvings. The wordmark has been designed with angled slashes to imitate the slicing of wheat grain.
Numerous sketches were reviewed before the final concept was designed.
