This is a package redesign project for my second year Graphic Design class. We were to find an existing package of either a dry food, small electronic, or small childrens toy. We had to re deisgn the package to be more environmentaly friendly and improve on the design of the origianl packaging itself. I chose Jelly Belly's 20 flavours pack becuase I belived I could design something unique to their brand, while still being able to emulate their style throught their previous packaging. I belive Ive created a package that all ages would love!

 

Through researching Jelly Belly's competition I was able to come up with a concept and further develope it by drawing sketches and by added and taking a elements to make it different and unique. By researching Jelly Belly's previous packaging, I was able to come up with a photography based theme that was different but could still fit in with their previous packages while still changing it up a little.

 

All images seen on the box were taken and edited by myself in Adobe Photoshop and Adobe Photoshop Lightroom 5. The package was built in Adobe Illustrator.