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Mary Design · Alma Brasileira
Press Kit for Mary Design's 2011 Winter collection, entitled 'Alma Brasileira'.
Distributed to the press moments before the fashion show, the kit contained a booklet showcasing the concept of the collection, giving a preview of what was about to come; a CD with the press release and products photography, to assist on content creation; and some flyers.
The collection was  based on brazilian popular art. Inspired by both concept and language of the collection and the fashion show, the press kit was made using references to brazilian vernacular typography.

Illustration: Rogério Fernandes
Copywrite: Mary Figueiredo
Photography: 42 fotografia
Mary Design · Alma Brasileira