Outerwall: Coinstar/Redbox/ecoATM

•

Outerwall

Redbox / Coinstar / ecoATM

The Creative team at Outerwall supports all corporate departments and acts as an agency to the company's lines of business, particularly ecoATM.

In 2013, I was hired on to to assist with the rebrand of Coinstar, Inc. to Outerwall. The transition included the redesign of company assets such as stationary, PowerPoint presentations, certificates, both internal and consumer sites, updating brand assets for the website's media center, revamping logos for business resource groups, company swag, and so on. I rejoined the team for another stint, developing the Outerwall and ecoATM brands.

While I was with Outerwall I was responsible for the initial re-skin of the corporate website
and it's subsequent maintenance. Take a quick look around outerwall.com to get a feel for the scope of the site.

The creative team at Outerwall supports all departments from marketing to HR. I began my design career in publishing, and I still very much enjoy the unique challenges and flexibility of multi-page layout design.
[ Click here to view Employee Handbook ]

CES 2015 was a rare opportunity to present all the Outerwall kiosks together. Each kiosk was housed in it's own pod, with unique art on the backside that instantly conveyed the service to passersby. The main booth housed Outerwall's flagship brand, Redbox, and also featured a special exhibition for a hypothetical grocery store beacon app. I was responsible for handling the project from start to finish, working with C-level executives to execute their vision while maintaining Outerwall brand guidelines.
[ Check out video of the trade show booth in-action ]