Overview
Designed by the internationally acclaimed Rockwell group, sky epitomizes modern luxury. Sky is a luxurious 71-story tower with rental residences, ranging from studios to 2 bedrooms, including a premium penthouse collection. Located at the nexus of two of New York’s most dynamic neighborhoods, hell’s kitchen and Hudson yards, sky is just blocks from world-class theater and restaurants, the high line and Hudson River Park, and west Chelsea’s art galleries.
Project Overview
This photo book features the beauty of construction and provides a close look of showing the construction site and featuring all the workers that dedicated countless hours to reshaping the Manhattan Skyline.
Project Objective
605 W42 photo book is part of the Sky campaign that aims to create the exposure and awareness of the project. This book is not merely a photo of the construction site documentary, but a vessel revealing the backstage of creating a luxury building. I approached this project in a minimal yet sophisticated way, while remaining the branding standard. I want to let the photos tell the stories, but at the same time give the white spaces for the viewers to fill their own imagination.
