The IU Foundation is a vital part of Indiana University, but it has its own look and feel. When the organization asked for our help, it was launching a new website in conjunction with the announcement of its biggest ever fundraising campaign—a campaign created by an outside agency.

 

Our challenge was to incorporate that branding into the IU web environment, ensuring that it looked and felt like an IU site, but maintained its unique identity.

 

To do that, we incorporated branded graphic elements and infographics—and, of course, made sure to incorporate their voice and tone.

 

The resulting website was a success—and the fundraising campaign is off to a brilliant start.