TSSA (Technical Standards & Safety Authority) [Design + Copywriting]
The 2014 Annual report incorporated stories from TSSA employees and took on a new more engaging look using images in infographics to increase reader engagement.
The 2014 Annual report incorporated stories from TSSA employees and took on a new more engaging look using images in infographics to increase reader engagement.
Sifton [Design + Copywriting]
I developed this project from concept, to finished art including copywriting. The client needed a fresh way to talk about the benefits of a retirement community that would differentiate them from the competition.
adHOME Magazine [Design]
I created this magazine to showcase adHOME Creative's construction sector related experience. It was used as a promotional tool to send to prospective clients in this industry.
Port Stanley BIA [Design]
I created this double-sided 2'x23' vinyl banner sign that will hang across the main street in Port Stanley.
Merial [Design]
This B2B sales detailer was aimed at incentivizing veterinarians. The goal was to showcase Merial's bovine pharmaceutical products and highlight the rewards system for buying products in bulk.
TSSA (Technical Standards & Safety Authority) [Concetp Development t + Design + Copywriting]
This piece was targeted at improving elevator safety for people living in high-rise apartment and condominiums. The characters represent common rider behaviours the lead to accidents. I created the concept, layout and copy. Illustrations by Nik Reid.
This piece was targeted at improving elevator safety for people living in high-rise apartment and condominiums. The characters represent common rider behaviours the lead to accidents. I created the concept, layout and copy. Illustrations by Nik Reid.
Copy:
Don’t be a super villain – Respect the ride
Over 80% of all elevator accidents are caused by user behaviour. Meet the usual suspects…
The Time-Cruncher
Was it a bird? A plane? A speeding locomotive? No! It’s the Time-Cruncher! Always in a hurry this super villain sticks their arm or leg in the elevator doors just as they are closing. USE THE BUTTONS - Don’t use your body to keep the doors open. Elevator doors closing on riders’ limbs are a common cause of injuries.
Was it a bird? A plane? A speeding locomotive? No! It’s the Time-Cruncher! Always in a hurry this super villain sticks their arm or leg in the elevator doors just as they are closing. USE THE BUTTONS - Don’t use your body to keep the doors open. Elevator doors closing on riders’ limbs are a common cause of injuries.
Distractinator
They seem like an average person but beware of their alter-ego Distractinator! Talking, texting or taking a selfie, this elevator super villain is oblivious to their surroundings and you! KEEP ALERT – Avoid distractions such as taking calls or reading text messages. Distracted riders are much more likely to have an accident while using an elevator.
They seem like an average person but beware of their alter-ego Distractinator! Talking, texting or taking a selfie, this elevator super villain is oblivious to their surroundings and you! KEEP ALERT – Avoid distractions such as taking calls or reading text messages. Distracted riders are much more likely to have an accident while using an elevator.
Dooms DayDreamer
Earthlings watch out! This dastardly dreamer has their head in the clouds. You’ll know this super villain because they’re always unaware of what’s around them. WATCH YOUR STEP - Slips, trips and falls are common accidents when entering or exiting an elevator.
Earthlings watch out! This dastardly dreamer has their head in the clouds. You’ll know this super villain because they’re always unaware of what’s around them. WATCH YOUR STEP - Slips, trips and falls are common accidents when entering or exiting an elevator.
Don’t Be an Elevator Super Villain - Respect the Ride
WAYS (Western Ontario Youth Service) [Design]
The challenge here was to create a brochure with a unique fold. It provided program information on one side and a poster on the other.
Radiance [Design]
I developed Radiance's logo and corporate identity to reflect their approach to personal training, transformation the whole person, body, spirit and mind.
Banners [Design]
Banners created for various events and trade shows.
Good Chemistry [Design]
After a company-wide Myers-Briggs type workshop I created this brochure as a take-away.
McKenzie Lake Lawyers [Design + Copywriting]
This project gave me the opportunity to design and write the copy in tandem. The series was three concepts used in print ads and outdoor advertising.
This project gave me the opportunity to design and write the copy in tandem. The series was three concepts used in print ads and outdoor advertising.
Copy:
" In 1976, Howard Head introduced the oversized tennis racket. It's light weight and huge sweet spot gave players the edge...Advantage. Created. Experienced Innovators. Forward Thinkers. Game Changers."
"In 1902 E. Burrs introduced grooves on the face of a golf club allowing for maximum spin and control...Advantage. Created.
Experienced Innovators. Forward Thinkers. Game Changers."
Experienced Innovators. Forward Thinkers. Game Changers."
"In 1963 Stan Makita curved the blade of his hockey stick making goalies guess where the puck was going they often guessed wrong...Advantage. Created. Experienced Innovators. Forward Thinkers. Game Changers."
