This assignment was to created a dynamic presentation. This required me to draw from all my research. I was responsible for creating a 3 minute segment that showed how the rebranding example I created would benefit 500 Cal. This included making selections on stock footage and images. We were responsible for making sure the images and footage were not copyrighted. The idea was to keep the video under 3 minutes but cover all required components. 

The ebook was created using keynote. I found this to be quite challenging as the pages were to bleed into one another. I struggled with creating a uniform outline. This was the final iteration of the book. 

The pitch was a conclusion of our research. The pitch was to be under one minute but cover all requirement elements.

The use of an infographic is to offer information on a company in single glance. The idea was to place the most important information on the infographice to give the potential consumer an idea of what your rebranding will offer. It was to include the colors, typography, differentation, and other key components. 

The moodboard was to paint the picture of the company. Use of suggested color schemes shows the client how the colors will work for the campaign. The colors chose promotes positivity and fun enviornment, all of what 500 Cal wants to present to it's customers. 

The logos were developed from sketches and presented to fellow students to conduct a survey to find the best suited logo.