International Rock'n Roll Day - Let's Rock
 
 
We used the International Rock'n Roll Day to spread Guarani FM's facebook page, improve the radio's reach in social media and reinforce the brand's concept: "Playing your fine taste" - while spreading rock'n roll's main atribute: the attitude.
 
To achieve the desired result, we redesigned the world's most famous button. To do that, we replaced the "like" button on Facebook by the international symbol of rock. With just a few clicks, the user could install browser extension and it was done: he would begin to "like" on Facebook rock'n roll style.
 
International Rock'n Roll Day - Let's Rock
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International Rock'n Roll Day - Let's Rock

Briefing: Use the International Rock'n Roll Day to spread Guarani FM's facebook page, improve the radio's reach in social media and reinforce th Read More
3
91
1
Published:

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