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    ALESSO Branding – Identity and profile art work such as logotype and symbol, single covers and creative direction regarding visuals, photo shoots… Read More
    ALESSO Branding – Identity and profile art work such as logotype and symbol, single covers and creative direction regarding visuals, photo shoots, album cover and branding overall for talanted superstar producer Alesso. Read Less
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IDENTITY FOR ALESSO – world famous producer and DJ.

Our work included brand identity and profile art work such as logotype and symbol, single covers and creative direction regarding visuals, photo shoots, album cover and branding overall. Below we present a selection of our work.

In order for Alesso to stand out in the world of EDM we chose to create the logotype like no other.
Airy, light and legiable.

Client: ATM Artists, Alesso, Sebastian Ingrosso
Creative Direction, Art Direction and Graphic Design: Acid and Marble
Project management: Amy Thomson/Helen Coates, ATM Artists
 
 
 
 
THE PHILOSOPHY BEHIND THE CIRCLE AND "The World of Alesso"

Inspired by The Sacred Geometry which is used as a philosophical and spirutal term to explaing the fundamental laws of the universe covering pythagorean geometry.
 
RESURECTION
 
In Japanese culture the numbers 4 and 2 together is associated with death. The numbers pronounced separately as "Four Two", sound like the words "Shi Ni" meaning "To Death". In other cultures death is the way to resurection. The circle is complete and on in death is reborn.
How the identity lives
Video by ATM Artists