Brief: Low budget, urgent promo for the return of the famous 'Money in the bag' Chio Campaign.
Idea: The absence of the campaign for several years, gave Romanians time to prepare for the big return of our campaign. They are now ready to hunt for prizes in our Chio bags.
Execution: Short clips, shot in one location, with one charater - showing how different people developed their own special hunting techniques in-store.
