My work as Digital Strategist at the Career Center involved a major rebranding campaign to increase the accessibility and reach amongst students of the services provided by the Graduate Services team. To do this, I used color schemes to designate separate campus divisions (Humanities, Sciences, etc.), which remained consistent across the various types of promotional materials I created. This content strategy was effective in bringing graduate students to Career Center events, so I extended it beyond the Career Center to Graduate Division and the Humanities Administrative Group.
QUARTERLY EVENT FLYERS
INDIVIDUAL EVENT FLYERS
