embriodotnet digital creation agency's profile

The #GiftOfMass // Interactive AudioVisual Installation

When scientists at CERN announced that they had finally discovered the elusive Higgs Boson, the Italian National Institute for Nuclear Physics (INFN) - among the protagonists of the discovery which involved thousands of scientists and more than a billlion euro investment in the ATLAS project directed by italian INFN research physicist Fabiola Gianotti - wanted to popularize the importance of this achievement in public events.
 
The INFN Communication Dept. decided to realize an interactive installation based on the original idea of making possible the experience of ‘massification’, that is to live the “impossible” experience of acquiring your own mass, and asked the embrio.net collective to realize it.

embrio.net collective, in collaboration with artist-programmer Paolo Scoppola, developed an interactive platform on which it would have been possible to give a shape to the original idea. The result is a mind-blowing experience of seeing and hearing your self dancing with your particles until you see your mass forming.
 
The #GiftOfMass audio-visual Installation doesn’t try to explain what the Higgs Boson really is, but it rather creates an inspiring environment where everyone can create his own representation of one of the aspects - maybe the most fascinating - of this incredible discovery. 
 
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International Exhibitions:
 
• Festival Of Philosophy, Modena 14-16.09.2012
• Festival of Science, Genoa 25.10 - 06.11.2012
• Science in Piazza Bologna 25-28.01.2013
• White Night Riga 2013, Riga Latvia 7-8.9.2013
• Origins 2013 - A European Researchers’ Night Event [Bologna / Genève / Paris] - Sept-Oct.2013
• São Paulo ISFF @ MIS Museo da Imagem e do Som - 20-31.08.2014
• Singapore ArtScience Museum - Collider Exhibition -  November 2015 - March 2016
• Bogotá @Bogoshorts Planetarium de Bogotá - 09-15.12.3015
• Athens Science Festival - 06-12.04.2016
The #GiftOfMass // Interactive AudioVisual Installation
Published:

The #GiftOfMass // Interactive AudioVisual Installation

When scientists at CERN announced that they had finally discovered the elusive Higgs Boson, the Italian National Institute for Nuclear Physics (I Read More

Published: