ghd "Never the same girl twice" Campaign
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    Press and TV campaign for the launch of the ghd MkIV styler
    Published:
"The Gospel According to ghd"  was all about giving women great hair and the confidence to do or get whatever they wanted.
 
No "science bit". Just great styling.
 
The new ghd MkVI irons were designed to curl as well as straighten. It meant women could now create a style to match their mood. The press ads and commercial shot by Phil Griffin featured the same model restyled to match each of the dramatic scenarios.