The [crossed out] Ukraine
On this icon Ukrainian man is throwing a Molotov cocktail. This took place at the Ukrainian revolution in the winter of 2013, when pro_Russian police forces of the previous government attacked protesters. People were fighting back with Molotov cocktails. Foreign newspapers were full of the bright images with these homemade weapons.
First, the reader tries to read the icon. If he fails to do so, he can then refer to the additional explanation, which is the photograph hidden inside the page fold.
Method / To recreate the national sentiment of Ukraine better and more objectively, I conducted a row of surveys. Hundreds of Ukrainians and foreigners were interviewed.
Method / I allocated answers according to their popularity and threw away those which had less than 20% of votes. What I received in the end is 9 objects most representative of Ukraine for both foreigners and Ukranians
After I selected a row of objects which best represent Ukraine according to the public opinion, I started thinking how I can represent them graphically. I did not want to make the Brand Book of Ukraine since it would correspond to the conventional way of nation branding today. I was seeking another solution; I wished to typographically interpret the material I gathered.

After a row of experiments I came to the idea of developing a set of icons. The pictograms would serve as the typographic esperanto introducing the Ukrainian soul to the outer world.

I first photographed the objects or found the existing pictures if I didn’t have the object in my disposal. Then I drew them in different techniques to study well their form: rough pencil sketches, silhouettes, detailed pencil drawings, ink drawing imitating the texture, etc.


Another stage was simplification and unification. I tried to use the same rules and keep to the same proportion. As soon as I had my line drawings which looked comparatively simple and consistent, I started working in the Adobe Illustrator. I used few geometrical figures and lines to build each icon on a 3:1 grid.

Visual Research Summary + Major Project Resolution + Report, a box
Apart from books, the box contains three posters.
This poster one has the Molotov cocktail on top of the wheat. This poster itself answers my research question. This contrast of elements illustrates the contemporary Ukraine very well. The wheat symbolises heritage, the cocktail stands for modernity. The wheat is the peace, the cocktail - war.
This poster depicts the collapse of the Soviet system. “Lenin Rain” is a phenomenon that was happening in Ukrainian cities in 2013 when people were demonstrating their discontent with the regime and started demolishing monuments to Lenin, the symbol of Soviet heritage. The Soviet past of Ukraine (Lenin rain) contrasts with the peaceful look of the Ukrainian cossack in the background.
This poster shows the parliamentary fight in Kyiv in 2012. On top of the politicians’ head there are icons of Ukrainian painted eggs. This is the conflict of the traditional and beautiful (eggs) versus modern and ugly (politics).
The book case is symbolically wrapped from the inside in Ukrainian newspaper. The project is all about contemporary Ukraine, and the newspaper reflects well what is happening in the country now.
I didn’t aim to brand Ukraine. Neither did I intend to give a comprehensive overview of the country. Rather, I wanted to make foreigners feel Ukrainians. I developed an alternative approach of branding the country which widely comprises political, social and cultural contexts, rather than tourism/investment opportunities as it happens in conventional country branding. The text on the box says "To you, foreign bro. About us, Ukrainians"
The [crossed out] Ukraine
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The [crossed out] Ukraine

Major Project University of the Arts London London College of Communication MA Contemporary Typographic Media 2015 I didn’t aim to brand Ukraine Read More
37
649
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Published: