Phat Cream - The Miracle Modifier
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    This fictitious Phat cream is for all the women out there who feel slighted by their husbands. Simply apply this cream to shape up your man and f… Read More
    This fictitious Phat cream is for all the women out there who feel slighted by their husbands. Simply apply this cream to shape up your man and fix his feminism, today! Conceptual packaging project Art Direction: Paul Sheriff Read Less
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Phat Cream was a conceptual packaging project. As a prompt we were given the title "Phat" with the tagline "the Miracle Modifier" along with the three varities of social justice it came in that would have to be color coded. It was our job to create the format for the idea and design it.
 
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Being that phat is a word rooted in misogyny, I approached the project through a feministic lens with a hint of satire.  This fictitious phat cream is for all the women out there who feel slighted by their husbands. Simply apply this cream to shape up your man and fix his feminism, today!