only panda looks good with panda eyes
these days, people are more often attaching their eyes to monitors all day long; pc, tv, gadgets, etc.
they don't realize that it will make their eyes tire. once the eyes get tired, dark circles will appear around it.
garnier eyes roll on, wanted to remind their target audience not to get the panda eyes by using it everyday.
in order to do that, we made an application for anyone who want to attach the panda eyes to their friends so they will look like a panda with a dark circles eyes.
the result in 3 months campaign:
•32,232likes in facebook
•3,832game registrants
•500,201total photoswere sent to 179,403 users.
•average9,629 photos perday
•2,643clicks on Facebookwall
•1,701 twitter followers
as part of the success, this campaign was also adapted in philipines, vietnam and malaysia
these days, people are more often attaching their eyes to monitors all day long; pc, tv, gadgets, etc.
they don't realize that it will make their eyes tire. once the eyes get tired, dark circles will appear around it.
garnier eyes roll on, wanted to remind their target audience not to get the panda eyes by using it everyday.
in order to do that, we made an application for anyone who want to attach the panda eyes to their friends so they will look like a panda with a dark circles eyes.
the result in 3 months campaign:
•32,232likes in facebook
•3,832game registrants
•500,201total photoswere sent to 179,403 users.
•average9,629 photos perday
•2,643clicks on Facebookwall
•1,701 twitter followers
as part of the success, this campaign was also adapted in philipines, vietnam and malaysia
