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    Mawlid (Arabic: مَولِد النَّبِي‎ mawlidu n-nabiyyi, "Birth of the Prophet", sometimes simply called in colloquial Arabic مولد mawlid, mevlid, mev… Read More
    Mawlid (Arabic: مَولِد النَّبِي‎ mawlidu n-nabiyyi, "Birth of the Prophet", sometimes simply called in colloquial Arabic مولد mawlid, mevlid, mevlit, muludamong other vernacular pronunciations; sometimes ميلاد mīlād) is the observance of the birthday of the Islamic prophet Muhammad which is celebrated often on the 12th day of Rabi' al-awwal, the third month in the Islamic calendar. The 12th Day of Rabi' al-awwall is the most popular date from a list of many dates that are reported as the birth date. The origin of Mawlid observance dates back to the period of the early four Rashidun Caliphs of Islam. The celebration of this birthday was further initiated by the Fatimids and it was celebrated in lands under their control. The Ottomans declared it an official holiday in 1588. The term Mawlid is also used in some parts of the world, such as Egypt, as a generic term for the birthday celebrations of other historical religious figures such as Sufi saints. -wikipedia- Read Less
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The Occasion of prophet Muhammad’s birth is celebrated across the Islamic countries; however, the Egyptians always bought a box of assorted sweets on that day which is something that is deeply rooted in the Egyptian culture. This category lacked innovation for the past 30 years, its literally stagnant and visually boring. We handcrafted a typography for “Souq Al Halawa” that is readable and standing out, inspired by Egyptian folklore yet we injected a modern touch. We added vibrant colors & ornaments from the Islamic culture yet modernized.
Berif is to make new campagin for halwet almoled has modern concept and old culture
( Souq El Hlawa )
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