Client: Acqua Di Parma
Brief: To develop an affiliate programme to launch for the Christmas season 2014/15.
Solution: As this was a new campaign and they were looking to expand their market audience, we suggested working with bloggers who have worked with LVMH prior, and built up an exclusive list of high end fashion bloggers for them to work with.
We decided on CPM branding due to their new campaign launch, to work alongside our affiliate publishers which included the likes of Forbes, FT, Esquire, Bazaar and Elle to name but a few.
And following up we worked with Yieldify - a cart abandonment partner that work on a cost per acquisition using their overlay technology.
