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    “Königlich Süß” is a local catering based in hamburg, germany. Run by Kathleen König, a talented and self-taught pastry chef. I joined her team a… Read More
    “Königlich Süß” is a local catering based in hamburg, germany. Run by Kathleen König, a talented and self-taught pastry chef. I joined her team at the very beginning and we worked together on products, marketing and branding. The services are targeted towards bigger events with the need of a sweet buffet, which is still a niche in germany. Especially with this level of quality in taste and estehtic. The challenge for the brand was to remind people of their inner child and connect this with their need for organic and vegan quality. So it was essential to create a playful experience but with a touch of exclusiveness. The colors and illustrations support the playfullness and the photography combined with the copywriting gets the message of high-end quality across. Read Less
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Concept, Design & Photography: Erfan Talimi  /  Copywriting: Simone Steinruck

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