When a beer company sent me and three other brave souls to Sundance for 6 days to document their sponsorship and involvement in the festival (sponsoring a cafe, a bar, and a concert), we set out to integrate the brand as fully into the experience as possible through a mini-doc series we called The Life of Sundance. Told in 4 parts: Arrival, Morning, Day, and Night.
Made in collaboration with the production gods at Mammoth Media.