INDUSTRY CONTEXT

Universities and academic institutions are huge troves of knowledge. The faculty and researchers who drive them often work to make that knowledge available and usable not only to their professional peers, but also to the larger, general public.

 

CHALLENGE

The Bodmer Lab, a research project at the University of Geneva in Switzerland partnered with the Martin Bodmer Foundation to digitize and share an exceptional collection of written and printed documents. Our challenge was to create a visual identity and web presence for the lab that would balance the classical nature of the content and the modern approach of this initiative.

 

STRATEGY

We developed a minimalist graphic signature that identified The Bodmer Lab as a University of Geneva sub-brand. Then, we complemented it with a modern visual style (simple icons and geometric shapes), fit for a present-day, responsive web interface.

 

OUTCOME

The combination between the classic visuals of the Bodmer Lab documents (manuscripts and rare books) and a contemporary, responsive web interface makes for a wonderful contrast. Add a passionate, unpretentious tone of voice and an obvious ease of use to that, and you will get a perfect demonstration of how a website can present and showcase the results of a humanities research project.