LOGO DESIGN
THE BRIEF
'Hard Rain' is a conceptual environmental group that plan to use a worldwide music tour as a vehicle to promote key issues facing the planet. The term 'Hard Rain' comes from a Bob Dylan song and refers to the fear of nuclear devastation during the 1960's. Our challange was to create a logo to front this group. It would be used as the main promotional image for the tour as well as being used on flyers, posters, and merchandise sold at the event. The logo should reflect the title and include both negative and positive connotations of the planets issues - it could anticipate the result of our inaction but also include the possibility of a better world.
THE SOLUTION
My final logo is a symbol of the 16,000 warheads owned by different countries across the globe, and what could potentially happen if another war broke out. The design itself is based upon the structure of a Nuclear bomb. The logo takes the shape of the nuclear symbol, with the addition of a few more 'petals' growing on the outside to make it look somewhat like a flower, suggesting that beautiful things can grow from a place of devastation, something I discovered whilst researching the nuclear bombings of Hiroshima.
The earthy colour scheme is inspired by the dark green exterior of nuclear bombs, with the colour lightening towards the outside to symbolize the possibility to 'brighten' our futures by taking action. The black circle surrounding the central design is not only part of the nuclear logo, but is also an indication of the musical side of the organisation, symbolising a vinyl record.
The earthy colour scheme is inspired by the dark green exterior of nuclear bombs, with the colour lightening towards the outside to symbolize the possibility to 'brighten' our futures by taking action. The black circle surrounding the central design is not only part of the nuclear logo, but is also an indication of the musical side of the organisation, symbolising a vinyl record.
My research consisted of researching two main factors: nature and the certain issues that are facing the planet, and trying to combine the two things to create my logo.
