The Magic of Making
of, shortened MoMo, under the direction of Frau Prof. Daniela Hensel
, tutor at the HTW Berlin
is a editorial exercise. As a book, or rather, as a collection of folio, the idea behind this project is to relate the creative process behind a corporate identity, through the in-house vision of various agencies.
I had the chance to interview Manon Bott
(Senior Designer) and Diana Jianu
(Strategist) from the Agency Kleiner und Bold
, about their work on an umbrella branding.
As the creative process isn’t linear and chronological, I chose to illustrate it using a network chart. Which, as a fine and sober illustrative element, combines well with diagrams and puts the project related content in the foreground. The main aspect of this editorial design was to be minimalist but to add a dynamic element to serious and image intensive projects.