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Group Portfolio- JOUR 3050

Outdoor Campaign Series for Bertolli Extra Virgin Olive Oil
Bertolli Outdoor Ad Series (1/3): This billboard in our campaign series for Bertolli Extra Virgin Olive Oil features the headline "Celebrate Your Inner Italian", with the tagline "Go ahead, go Italian."  Showcasing things that are authentically Italian, on this billboard we chose to showcase Sophia Loren, a well-known Italian actress and bombshell. 
Bertolli Outdoor Ad Series (2/3): This billboard in our campaign series for Bertolli Extra Virgin Olive Oil features the headline "Celebrate Your Inner Italian", with the tagline "Go ahead, go Italian."  Showcasing things that are authentically Italian, on this billboard we chose to showcase classic Prada shoes, which is a well-known Italian brand.
Bertolli Outdoor Ad Series (3/3):This billboard in our campaign series for Bertolli Extra Virgin Olive Oil features the headline "Celebrate Your Inner Italian", with the tagline "Go ahead, go Italian."  Showcasing things that are authentically Italian, on this billboard we chose to showcase a red Ferrari, a well known Italian luxury car. 
Print Campaign Series for Sennheiser Heaphones
Sennheiser Print Ad Series "Diet Pills" (1/3): This Magazine Ad is the first in our "Keep it real" series for Sennheiser headphones. The headline reads "If it's too good to be real, it probably isn't." with the tagline "Keep it real" in the lower right corner. The body copy works with in tangent with each visual chosen, and for "Diet Pills" reads the following: "We know you're smart. You know you're smart. Then why settle for something less than what you deserve? Sennheiser headphones are perfectly engineered to bring you a sound that's true in every detail, crafted specifically for a radically distinctive and extra ordinary listening experience. Don't compromise. Get the skinny on a new dimension of sound with Sennheiser."
Sennheiser Print Ad Series (2/3):  This Magazine Ad is the second in our "Keep it real" series for Sennheiser headphones. The headline reads "If it's too good to be real, it probably isn't." with the tagline "Keep it real" in the lower right corner. The visual in this ad directly reminds people of the urge to click those "pop ups," where you've won a million dollars. The body copy with it reads, "We know you're smart. You know you're smart. Then why settle for something less than what you deserve? Sennheiser headphones are perfectly engineered to bring you a sound that's true in every detail. Crafted for a radically distinctive and extra ordinary listening experience. Don't give away your chance easily to experience a new dimension of sound with Sennheiser."
Sennheiser Print Ad Series (3/3):This Magazine Ad is one of three of our "Keep it real" series for Sennheiser headphones. The headline reads "If it's too good to be real, it probably isn't." with the tagline "Keep it real" in the lower right corner. The body copy works with in tangent with each visual chosen, and for "Counterfit Hundreds" reads the following: "We know you're smart. You know you're smart. Then why settle for something less than what you deserve? Sennheiser headphones are perfectly engineered to bring you a sound that's true in every detail, crafted specifically for a radically distinctive and extra ordinary listening experience. Don't short change yourself. Expierence a new dimension of sound with Sennheiser."
Sennheiser Print Ad Series (Ambient Element): "Can you Find the Fake?"
Integrated Campaign Series for United Way of Denton County
United Way of Denton County Integrated Campaign Series (1/5): This magazine advertisement is one of five of our "Stand Up" series. This ad focuses on the visual of an orange pencil standing taller than the rest of the colorless pencils. The copy reads " There's more to helping people than donating money, creating programs or passing policies. To create real and lasting change, The United Way of Denton wants you to join us in giving new color to the lives in Denton. So pull our your sketch book, get off your butt and Stand Up." 
United Way of Denton County Integrated Campaign Series (2/5): This magazine advertisement is one of five of our "Stand Up" series. This ad focuses on the visual of an orange umbrella standing taller than the rest of the colorless umbrellas. The copy reads " There's more to helping people than donating money, creating programs or passing policies. To create real and lasting change, The United Way of Denton wants you to join us in protecting others from stormy times. So pull on your rain boots, get off your butt and Stand Up." 
United Way of Denton County Integrated Camapaign Series (3/5): This magazine advertisement is one of five of our "Stand Up" series. This ad focuses on the visual of a lantern being let go as a lantern symbolizes a new "you." The copy reads " There's more to charity than donating money, creating programs or passing policies. To create real and lasting change, The United Way of Denton wants you to help illuminate a greater path. So roll up your sleeves, get off your butt and Stand Up." 
United Way of Denton County Integrated Campaign Series (4/5): In the first billboard of the series to "Stand Up" and live united through the United Way of Denton County, we chose to showcase an orange hand going above the others. This is supposed to be a visual representation of what it looks like when someone has the courage to stand up and do something different by giving back to Denton through the United Way of Denton County. 
United Way of Denton County Integrated Campaign Series (5/5): In the second billboard of the series to "Stand Up" and live united through the United Way of Denton County, we chose to showcase a flower that's blooming higher than those nearby. This is supposed to be a visual representation of what it looks like when someone has the courage to stand up and do something different by giving back to Denton through the United Way of Denton County. 
United Way of Denton County Integrated Campaign Series (Ambient Element): #StandUpDenton
Group Portfolio- JOUR 3050
Published:

Group Portfolio- JOUR 3050

Online Group Portfolio by Sarah Francis, Laraib Peracha and Riley Lewis (JOUR 3050.002)

Published: