Step 1 - User selects an ad to watch to get access to the cover story.

Step 2 - User watches selected video. Auto-pause technology stops the video if the user jumps to a different tab or multitasks. Bold and clear video controls fade in and out with hovering. Social media tab prompts user to share or follow the brand.

Step 3 - The use is offered a further opportunity to engage or to finish the experience and continue to the unlocked content.

Proprietary video player is responsive accross the board.