Over the course of my 4+ years at Gardner Nelson and Partners, I produced over 40 TV spots for the Optimum brand. Here's a sampling, starting with a spot for DVR Plus, focusing on the multiroom feature.

Here are two spots from a campaign for the Optimum Triple Play.

In this campaign, TV show characters react to the newest onscreen features from iO TV.

The next spot introduced a character who calls himself "The Voice," played by Barry Bostwick.
His personality and double entendres helped sell Optimum Voice for the next two years.

We went back to the 70s to make this spot for The Optimum Triple Play.