The task was to improve the old Digital Arts website. A neglected text-heavy brown and biege website in desperate attention for some TLC.
One of the main design challenges was to establish a versatile grid which could hold all the different elements of the site- Ad space such as MPU's, leaderboards, skyscrappers, plus all the varied content we featured within the brand. The portfolios, news stories, reviews interactive video content etc.
Below is a mock up of the redesigned site, using a 12 column grid.
Two grid columns consistantly accomadated the large MPU ad units, and a 16 pixel gutter and baseline was used to maximise equidistant spacing.
Below The old Digital Arts site was text heavy, lacking in structure, imagery, and simply had not been designed or updated in many years. The colours were brown and beige!
Below The Digital Arts tutorial section went through many discussions. We introduced a naviagtional thumbnail and looked thoroughly at point sizes. ad space positions and how the tutorials displayed on different devices.
Below Digital Arts review pages needed humanising and a personal touch. I introduced more photography to the site juxtapozed with a moderate amount of white space.