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    Branding Project for a Boutique Cake Company.
Simply Sweet
Brand Identity
Simply Sweet is a boutique cake company that specialises in cake design, dessert tables and styling. 

Our goal was to create an identity that reflected their simple and sweet personality. Our approach was a hand crafted typeface and also a bee to give it a simply sweet touch.

The bee can be used in a number of different ways in applications to allow flexibility, playfulness and personalization.